Thursday, October 6, 2011

Momentum

The most important thing I’ve learned as a designer and entrepreneur is the value of momentum. - Grace Teng, Etsy's Featured Seller

Momentum. Hmmm. Looking at these photos, you'd think I had momentum, wouldn't you? And you might be right. But I don't feel like I have momentum at the moment.

The challenge isn't what you'd expect - I still feel inspired, I still want to weave, and I still have plenty of yarn. My block comes from the intersection of creativity & marketability. Do I make what I want to satisfy my own creative curiosity or stick to what my imagined potential buyers might want? Do I take the time to make complex scarves or work quickly to make a larger number of simpler ones?

The gift buying season is right around the corner and I need to build up my inventory as fast as possible to be ready for it, but it's impossible to know yet what will sell and what won't. This leaves me feeling a little stymied. And so we come back to my lack of momentum. I have the potential for momentum, but I lack direction. Where exactly am I going?



ps - Today I left Scarf 27 on the porch of a friend & former coworker who bought it for her daughter. Having known the recipient since before she was born, I was so delighted to make this happy scarf for her. And I also felt a little like Santa leaving it there by the door for them to find when they got home. :)

4 comments:

Kelly said...

Thanks, Laura Eliza! That is helpful advice. I would love to see your scarves - do you have them posted anywhere?

Alison said...

LOVE 26 and 28! Is 24 a new version of #10? If so, I'm excited to see it back. I was sad to see it go to flock. Looks great!!

Kelly said...

@Laura Eliza - there must be a joke about the cobbler's children in here somewhere - since you take such beautiful photos, of course you should have some of your scarves! Thanks for the advice & encouragement!

@Alison - Thanks! 26 & 28 are both with new yarns that I scored in San Antonio. 26 is a nice neutral with color - gray, brown, black, and a muted eggplant. It's at Flock, but I can make more.
28 was made with two little single balls of yarn, so it's completely one of a kind. It will be for sale on Etsy soon.
24 is indeed a copy of 10. 10 was sold and 24 is at Flock, but I plan to make more (and more and more!). It's one of my more time-consuming scarves because of the hand felting, but it's so scrumptious and versatile that it's worth it!

Alison said...

They're all gorgeous!! Why is it still 90 degrees here?? You're inspiring me to want to live in the north again!

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